A public-facing collaboration department with the industry’s leaders. Partnership presented as collaboration: the product is co-created first, the subscription to Higgsfield services comes after.
How it works
Every collab, end to end.
01
Onboard
An author with reputation. We choose; they aren’t cast.
02
Co-create
One project, on the Higgsfield stack.
03
Present
Online, and IRL where it earns it.
04
Publish
Coverage anchored by a behind-the-scenes film.
05
Reach
The partner’s community becomes new Higgsfield users.
06
Subscribe
The partner joins a Higgsfield enterprise subscription.
07
Proof
The published collab is both a marketing product and proof of authorship.
08
It lives on
In the Select hub.
Why
Higgsfield Select solves:
Authorship and reputation for retail and consumer brands.
Penetration beyond early adopters.
Credibility and public endorsements from established names.
Inbound partnership deals.
For sport brands: design, volume, compliance and seasonality.
For Higgsfield: partnerships converted into growth by reaching new communities.
Select amplified on social as a hall of fame of partnerships — making it an honour to collaborate with the platform.
Higgsfield Sports
Higgsfield × DraftKings
Sport collaborations, starting with DraftKings.
Scroll ↓
DraftKings problems
Their bottleneck is compliant creative at scale.
Volume. Sportsbook, Casino, DFS and Pick6, DK Horse, Jackpocket. Each product needs its own promo stream, every week.
Compliance. Dozens of regulated states, each with its own rules and responsible-gaming disclaimers. Manual production does not scale.
Seasonality. NFL kickoff, March Madness, the Super Bowl. Creative is needed in days, not weeks.
Speed and compliance are not a nice-to-have for DraftKings. They are the business.
The territory
One account. Two lenses. A whole portfolio to expand into.
Demo → pilot → enterprise subscription. Pure partnership sales. Owns the recurring revenue.
02 · Select
One flagship co-created campaign with a DraftKings property: a league moment, an athlete, DK Network. Builds trust and press, then converts to subscription.
Motion 02 is the playbook adidas and PUMA used to outpace Nike. Format reference: Higgsfield × Daily Paper. The DraftKings-facing version follows the same structure.
Demo
One brief. Fifty compliant variants. Three states.
NJ · Sportsbook 9:16 · Promo
Disclaimer ✓
PA · Casino 9:16 · Slots
Disclaimer ✓
NY · DFS 9:16 · Pick6
Disclaimer ✓
MI · Sportsbook 9:16 · Parlay
Disclaimer ✓
March Madness · Hero film 16:9 · 15s
Disclaimer ✓
NFL kickoff · Segment variants 16:9 · 6s × 12
Disclaimer ✓
Risks
Athlete likeness + AI
Rights clearance workflow from day one. Non-named creative until cleared.
Gambling regulation
Jurisdiction rule library. Responsible-gaming disclaimers baked into every output. Human review before anything publishes.
Public-company procurement
Enter through the pilot, not a big contract. Security and legal review starts in week one, in parallel.
Brand safety
Fine-tuned brand guardrails and an approval loop. DraftKings signs off, we produce.
The machine
FanDuel. Fanatics. Whoop. NBA teams. Any brand drowning in compliant creative.
01Map the territory
→
02Find the wedge
→
03Prove in two weeks
→
04Sign the core
→
05Expand the tree
A pod. Pricing authority. 90 days.
More brands I can bring
Relationships across leagues, clubs and sportswear.
None of them has signed a piece of AI work. You’d be first. Early conversations opened, no agreements signed. Photos for this private pitch only.
The first collaboration
Higgsfield × Daily Paper
A concrete example of one Select collaboration, end to end.
Scroll ↓
Who
Daily Paper. Amsterdam streetwear label founded in 2012 by Jefferson Osei, Abderrahmane Trabsini and Hussein Suleiman. Built on translating African heritage into contemporary European fashion, scaled to flagship stores and collaborations with PUMA.
Higgsfield AI. AI video and image generation platform for professional creators and brands, led by Alex Mashrabov. Now at a $5.4B valuation and ~$700M annualized revenue after a $400M Series B in August 2026.
Structure of the collab
Fashion, campaigns, graphic novel, animation.
Launch: digital marketing, a real-life event, and physical product seeding to celebrities.
Daily Paper DNA explorationAfro communities, minorities, local ethnic cultural heritage · Ultra trendy among Gen-Z and millennials
Higgsfield × Daily Paper. A collaboration where Higgsfield supercharges design and creative, co-creating and mixing real-life design and architecture with AI.
Creative direction exploration : AmazoniaGeographically linked to Amazonia, its nature, colors, animals
Directions to explore. Heritage cities in Benin, communities of the Sahara, football in Cabo Verde — each Daily Paper world becomes its own campaign direction.
Visual exploration part 2Inspired by Brazilian comic artist
Visual exploration, part two. Inspired by Brazilian comic artists: bold, graphic folk-tale imagery translated into the campaign world.
Product : FashionDesigned by Higgsfield · Directed by Daily Paper
Structure of the collab. Fashion, physical space concept, jewelry, video clip, mini-game, IRL — one collaboration across every surface.
Direction 1 / Amazon Rainforest campaignVisualised by Higgsfield, directed by Daily Paper
Amazon Rainforest campaign. Hero fashion shots visualised by Higgsfield, art-directed by Daily Paper.
Direction 1 / Amazon comic book animationDirected and commissioned by local artist · Visualized by Higgsfield
Amazon comic-book animation. Drawn from Amazon folklore (IARA), directed and commissioned by a local artist, visualised by Higgsfield.
Direction 1 / Real life event, billboard, donation to Red Cross in BrazilCo-produced by Higgsfield · Directed by Daily Paper
Real life event. Billboard and store takeover with a donation to the Red Cross in Brazil, co-produced by Higgsfield.
Real life products seeded to celebritiesDonated to Red Cross in Amazonia
Irina Shayk 22M followers
LeBron James 160M followers
Seeding. Real products seeded to celebrities and donated to the Red Cross in Amazonia.
